Cable and Wireless Jamaica Limited (CWJA) has advised that its new brand LIME has been unveiled to Jamaica and across the Caribbean. The company has advised that not only does the new name say clearly what they do: Landline, Internet, Mobile and Entertainment, it also represents a change in the way they do business. As CWJA launches its new brand, they are also launching its manifesto for change, which details its commitments to the region and outlines some of the initiatives they will implement to create a better place.